📈 Sri Lanka Targets Growing Muslim Travel Market with New Initiatives

The Sri Lanka–Malaysia Business Council (SLMBC) of The Ceylon Chamber of Commerce, alongside Malaysia’s Islamic Tourism Centre, has concluded a two-day Muslim-Friendly Tourism and Hospitality (MFTH) awareness program in Colombo to tap into a rapidly expanding global sector. • Market Potential: The global Muslim consumer market is projected to reach US$ 2.63 Trillion by 2030. Sri Lanka is positioning itself to capture this segment, focusing heavily on regional markets like Malaysia due to strong air connectivity and cultural ties. • Capacity Building: The program trained key tourism & hospitality stakeholders. Day one focused on front-line service providers (tour guides, chauffeurs, and drivers) regarding cultural sensitivities, while day two engaged travel agents, DMCs, and accommodation providers on itinerary development. • Digital Infrastructure: A major highlight was the soft launch of the “Jalan Ceylon” app, designed to help tourists easily locate Muslim-friendly restaurants, halal dining options, mosques, and prayer facilities across Sri Lanka. • Strategic Value: The initiative aims to diversify Sri Lanka's travel offerings and boost arrivals by enhancing inclusivity and service standards for Muslim travelers.