🇱🇰 Sri Lanka Targets Middle East Growth at Arabian Travel Market 2026 📈

• Event Scale: The Sri Lanka Tourism Promotion Bureau (SLTPB) established a national pavilion at the 33rd Arabian Travel Market (ATM) 2026 in Dubai, connecting with participants from 166 countries, 2,800+ exhibiting companies, and 55,000+ industry professionals. • Local Representation: Around 60 Sri Lankan travel and tour agents participated to explore new business avenues, strengthen international buyer links, and expand market share across the region. • Key Market Focus: The initiative targets the high-yield Middle Eastern market, driving demand in leisure, luxury, family, wellness, and experiential tourism. • Strategic Offerings: Promoted primary attractions including nature, heritage, and adventure, alongside sector diversification into wellness, marine tourism, cultural tourism, destination weddings, and MICE tourism to support national tourism growth.