Sri Lanka to Showcase Tourism Potential at ITB Berlin 2026 📈

The Sri Lanka Tourism Promotion Bureau (SLTPB) is set to launch an extensive promotional campaign at ITB Berlin 2026 from March 3rd to 5th, targeting Germany as a premier source market. • Event Scale & Scope: Sri Lanka joins 180+ countries and 5,000+ exhibitors at this global travel trade show, which expects over 100,000 trade visitors and significant international media coverage. • Delegation Details: The Sri Lankan pavilion will feature 72 local companies alongside the SLTPB and Sri Lankan Airlines. The mission is led by the Deputy Minister of Tourism, Prof. Ruwan Ranasinghe. • Key Activities: • High-level B2B meetings and a dedicated press conference to engage global media. • On-site promotion of Ceylon Tea and cultural performances to drive consumer engagement. • Strategic networking with PR and marketing professionals to sustain momentum in the German market. • Economic Impact: Germany remains a critical source market for Sri Lanka’s tourism sector. The participation aims to strengthen bilateral ties, secure new business partnerships, and increase foreign exchange revenue through higher visitor arrivals. • Strategic Focus: The initiative provides a global platform for the private sector to market diversified travel packages, emphasizing the country's cultural heritage and heritage sites to boost international appeal.