📈 Sri Lanka Tourism Boosts Indian Footprint with Gujarat Roadshows

The Sri Lanka Tourism Promotion Bureau (SLTPB) successfully concluded a targeted B2B roadshow series across Surat, Rajkot, and Ahmedabad to capture Gujarat's high-income outbound market and boost tourism & hospitality arrivals. • Event Scale: Featured 48 leading Sri Lankan travel and tourism companies, including national carrier SriLankan Airlines and private carrier FitsAir. It drew massive engagement from over 550 travel agents and 60+ media representatives across Western India. • Strategic Market Focus: Gujarat is identified as a premier growth hub driven by high disposable incomes and strong demand for short-haul travel (3–7 days), luxury customized packages, MICE (Meetings, Incentives, Conferences, Exhibitions), and destination weddings. • Enhanced Connectivity: The roadshows strategically coincided with the 19 June 2026 launch of FitsAir’s direct flights between Ahmedabad and Sri Lanka. This new direct route is expected to significantly reduce travel friction and drive immediate visitor volume from Western India. • Key Backing: Supported heavily by local industry heavyweights including the Sri Lanka Association of Inbound Tour Operators (SLAITO) alongside major Indian travel trade bodies (TAAI, TAFI, SGCCI) to secure long-term commercial partnerships.