📈 Sri Lanka Tourism Gains Global Recognition in Seoul

Deputy Minister of Foreign Affairs, Foreign Employment and Tourism, Prof. Ruwan Ranasinghe, has been honored with the 2026 SITF Eminent Tourism Pioneer Award at the 41st Seoul International Travel Fair (SITF) in South Korea. • Historic Milestone: Prof. Ranasinghe is the first Sri Lankan to receive this prestigious award in the event’s 41-year history. • Selection Criteria: Recipients are chosen by the SITF Tourism Award Committee based on significant contributions to tourism research, policy development, and industry advancement. • Economic Impact: The tourism sector remains a vital pillar for Sri Lanka, serving as a primary source of foreign exchange. • Strategic Focus: This recognition underscores ongoing national efforts to enhance destination competitiveness, expand tourism infrastructure, and diversify offerings to increase international visitor arrivals. This international honor highlights Sri Lanka's growing visibility and integration into global tourism networks.