🇮🇹 Sri Lanka Tourism Shines at TTG 2025 in Italy 🚀

• Sri Lanka made a strong presence at the TTG Travel Experience 2025 in Rimini, Italy's leading B2B travel fair, with a delegation including 24 Destination Management Companies (DMCs). • The focus was on promoting Sri Lanka as a diverse, sustainable, and high-value destination, featuring wellness, cultural, adventure, wildlife, and experiential tourism. • Market Performance Boost: Italy remains a key source market, showing a record 33% increase in tourist arrivals for the first three quarters of 2025 compared to the same period in 2024. • This growth significantly surpasses the overall national tourist arrival increase, which stood at 16.2% for the same period. • The event provided a vital platform for partnership building, attracting high interest from travel professionals and buyers seeking authentic Asian destinations.