Sri Lanka Tourism Showcases Island’s Offerings at JATA Expo 2026 in Tokyo 📈

• Event Overview: Sri Lanka Tourism participated in the JATA Tourism Expo 2026, held from September 24 to 27 at Tokyo Big Sight, Japan, alongside national carrier SriLankan Airlines and 22 industry stakeholders. • Key Highlights: • Pavilion inaugurated by Sri Lanka’s Ambassador to Japan, H.E. Prof. Pivithuru Janak Kumarasinghe. • Focused on boosting tourism exposure across both B2B and B2C segments to strengthen travel trade ties in Japan. • Featured Sectors: • Promoted diverse niches including wellness & Ayurveda, cultural heritage, wildlife, and pristine beaches to position the island as a multifaceted destination.