🇱🇰 Sri Lanka Tourism Targets Italian Market via Milan B2B Roadshow

The Consulate General of Sri Lanka in Milan and the Sri Lanka Tourism Promotion Bureau (SLTPB) hosted a dedicated tourism roadshow and B2B networking event at Hotel Meliá Milano. • Key Participation & Stakeholders • 24 Sri Lankan tourism industry representatives engaged in business matching. • ~60 Italian tour operators, travel agents, media, and industry professionals attended. • Key dignitaries included Mayor of Pero Mr. Antonino Abbate, Councillor Ms. Giulia di Nardo, Consul General Dulmith Waruna, and SLTPB Managing Director Sanjaya Niroshana. • Strategic Focus & Offerings • Facilitated direct B2B sessions to design new travel itineraries and commercial partnerships. • Focused on driving tourist arrivals and boosting national tourism revenue. • Promoted specialized niche segments, particularly wellness tourism, targeting Italian travelers seeking holistic health and rejuvenation. • Cultural & Bilateral Ties • Event featured traditional Sri Lankan cultural performances, music, and a fusion culinary showcase. • Highlighted Sri Lanka’s rich civilization and hospitality to enhance people-to-people connections and destination visibility across Italy.