## 📈 Sri Lanka Triumphs at Grüne Woche 100th Anniversary in Berlin

Overall Event: Sri Lanka successfully showcased its export potential at the world's largest B2C trade fair for food, beverages, and agriculture, held in Germany. The event attracts over 400,000 global visitors annually. Sector Highlights: • Tea & Spices: High demand for Ceylon Tea and Ceylon Cinnamon, with exporters noting strong interest from EU buyers. • Coconut Products: Featured prominently as a key agricultural export. • Value-Added Goods: Showcase included handicrafts, gems, and jewellery. Market Impact: • Organized by AHK Sri Lanka, the pavilion focused on helping SMEs enter the high-standard EU and German markets. • Direct consumer interaction provided critical insights into European consumer preferences and market requirements. • Strategy emphasizes increasing product visibility and strengthening buyer confidence to unlock long-term trade partnerships. National Context: Participation aligns with efforts to diversify export destinations and support small-scale producers in accessing global value chains. _Note: Based on official reports from the Delegation of German Industry and Commerce in Sri Lanka._ ---