📈 Sri Lankan Creativity Steps Up on the Global Stage as DMASL and LIA Renew Partnership

The Digital Marketing Association of Sri Lanka (DMASL) has renewed its partnership with the London International Awards (LIA) to boost global exposure and recognition for the country's advertising, marketing, and ICT/BPM adjacent creative sectors. • Strategic Partnership Renewal: Building on a successful 2025 collaboration, the 2026 renewal connects Sri Lankan brands, agencies, and creators with international networks and benchmarks local work against global standards. LIA is one of only five global shows featured in the WARC Creative 100. • Global Mentorship & Professional Growth: The exclusive ‘Creative LIAisons’ program returns, offering young Sri Lankan professionals one-on-one virtual coaching from global industry leaders. This initiative directly supports skill development and capacity building within Sri Lanka’s digital services ecosystem. • Financial Accessibility & Incentives: To encourage wider participation from local independent creators and agencies, the partnership secures a 35% entry fee discount for all Sri Lankan submissions during the 2026 awards season. _Note: Summary based on official organizational announcements._