✈️ SriLankan Airlines Launches Global Post-Cyclone Recovery Campaign

SriLankan Airlines has initiated a one-month international destination promotion campaign starting December 16, 2025, to restore global confidence in Sri Lanka following Cyclone Ditwah. • Objective: Reassure international travellers that Sri Lanka is safe, operational, and welcoming, especially entering the peak travel period. The campaign aims to minimise cancellations, sustain forward bookings, and stimulate inbound tourism demand. • Reach: Leveraging Meta and Google platforms, the digital-led initiative targets over four million potential travellers. • Key Markets: Focus on major source markets including Europe (London, Paris, Frankfurt), Australia, and Pan-India, promoting Colombo as the gateway. • Airline's Role: As the national carrier, SriLankan Airlines is taking a proactive leadership role, using its continued flight operations and stable schedules to demonstrate destination readiness. • Special Feature: A short video showcasing 'Christmas in Colombo' has been produced to highlight the city's vibrant and welcoming atmosphere, further reassuring visitors. The campaign reinforces long-term confidence in Sri Lanka as a tourism destination, aiming to support sector recovery and contribute to foreign exchange inflows.