🚨 SriLankan Airlines Launches Post-Cyclone Recovery Campaign 🇱🇰✈️

SriLankan Airlines has initiated a one-month international promotion campaign, launched on Dec 16, 2025, to restore global confidence in Sri Lanka after Cyclone Ditwah and reaffirm its readiness for tourists. • Objective: Reassure travellers that Sri Lanka is safe, operational, and welcoming, especially entering the peak travel period. • Platforms: Running across Meta and Google, promoting Colombo as the gateway. • Target Markets: Key source markets in Europe (London, Paris, Frankfurt), Australia, and Pan-India. • Reach: Expected to engage over 4 million potential travellers. • Key Focus: Minimise cancellations, sustain forward bookings, and stimulate inbound demand by delivering real-time reassurance. • Special Feature: A short video showcasing 'Christmas in Colombo' has been produced to highlight the city's vibrancy and safety. • Impact: Aims to support the country's tourism recovery, contribute to foreign exchange inflows, and reinforce long-term confidence in the destination.