SriLankan Airlines Wins Silver for Digital Sales Strategy 🥈

• SriLankan Airlines secured the Silver Award for ‘Best Sales Growth Strategy’ at the prestigious Asia eCommerce Awards 2025 in Singapore, affirming its position alongside top global brands in Asian digital commerce. • The award recognizes its successful digital business strategy, which has driven direct bookings, enhanced brand visibility, and enabled the airline to surpass key growth targets globally, notably by leveraging Google's AI-supported 'Power Pair' for targeted reach. • Key digital innovations include: Launch of a contemporary, mobile-responsive Internet Booking Engine (IBE). Integration of an AI-powered chatbot for real-time, personalised assistance. Multiple automation initiatives to optimize funnel conversion rates and engagement. • The IBE is accessible via over 60 localized landing pages and 10+ languages, offering a wide range of global payment solutions (e.g., Visa, Alipay, WeChat Pay). In Sri Lanka, customers also benefit from pay-later and interest-free payment options. • The platform is centred on customer needs, allowing flexible mix-cart purchases (tickets plus ancillaries like seats and baggage) and self-service date changes.