Thailand Promotes Culinary Tourism to Sri Lankan Travellers ✈️

• Tourism & Travel Expansion: The Tourism Authority of Thailand is actively promoting regional gastronomy to attract Sri Lankan tourists beyond traditional city routes, targeting regional tourism & hospitality growth. • Regional Breakdown: Bangkok: Key entry point featuring street food, Michelin-recognized dining, floating markets, and Chinatown. Northern Region (Chiang Mai & Chiang Rai): Focused on Lanna heritage (e.g., Khao Soi), highlands, and regional tea culture. Coastal Destinations (Phuket, Krabi, Hua Hin, Pattaya): Highlighting fresh seafood markets and cultural fusion (Chinese/Malay influences). Ancient & Historic Hubs (Ayutthaya): Emphasizing cultural heritage through traditional dishes like boat noodles and heritage sweets. North Eastern Region (Udon Thani/Isaan): Showcasing bold, local culinary traditions tied to the broader Mekong economy. • Market Impact: Focuses on experiential travel and diversification of tourist experiences through local market networks and culinary heritage.