Tourism Earnings Stable Amid Revised Calculation Methodology 📈

• Overall Figures & Methodology: Tourism Minister Vijitha Herath clarified that revenue remains stable despite a revised SLTDA calculation methodology. The average daily per-tourist spending estimate was adjusted from US$ 171 to US$ 148 (based on 2025 research) to improve data credibility. • Performance Trends: 2025 Full Year: Sri Lanka recorded its highest-ever arrivals of 2.36 Mn visitors. Revenue rose 1.6% YoY to US$ 3.2 Bn. January 2026: Arrivals hit 277,327 (up 10% YoY). However, earnings slipped 6% YoY to US$ 378.5 Mn due to the downward revision in spending estimates and exchange rate fluctuations. • Sector & Market Highlights: Package Travel: High-value segment averaging US$ 214.90 per day, driven by the UK market and travelers over 60. Independent Travelers: Average spend of US$ 148.26 per day; Russia led spending in this category. Key Markets: While India leads in total volume, European markets provide the majority of high-value, long-stay visitors. • Economic Impact & Strategy: A recent SLTDA/UN Tourism study identified an annual leakage of US$ 1.13 Bn from the US$ 3 Bn+ generated. The government is shifting focus from raw arrival numbers to value retention and reducing leakages in accommodation and wellness/Ayurveda sectors to ensure sustainable growth.