UAE-Based Web3Interactive & Immersive Labs Launch Real Estate Tech in Sri Lanka 📈

• Overall Strategy: Dubai-headquartered Web3Interactive and its R&D arm, Immersive Labs, are introducing advanced Virtual Reality (VR) and Augmented Reality (AR) visualization tools to the local market. The move aims to "leapfrog" traditional property marketing by applying proven Middle Eastern sales acceleration strategies. • Market Context: The launch leverages Sri Lanka’s steady 2025 real estate recovery, fueled by macroeconomic stabilization and lower policy rates. The initiative specifically targets Foreign Direct Investment (FDI) and the Global Diaspora, who currently account for a significant share of online property searches. • Key Tech Features: • Immersive walkthroughs allowing investors to experience properties pre-construction. • High-fidelity architectural visualizations designed to meet global standards. • Integration of ICT/BPM engineering talent from Sri Lanka with Middle Eastern domain expertise. • Economic Impact: By centralizing engineering in Sri Lanka while serving the MENA region, the group strengthens the local technology and software exports sector. For developers, these tools are expected to increase conversion rates and strengthen the appeal of Sri Lankan assets to international buyers. • Future Outlook: The group plans to expand these immersive solutions across broader development portfolios and diversify into other industry sectors beyond real estate. _Note: Based on current industry reports and company disclosures._