📈 Unilever Exits Indonesia Tea Business in US$ 89 Mn Deal

Global FMCG giant Unilever is divesting its iconic Indonesian tea brand, SariWangi, to PT Savoria Kreasi Rasa (part of the Djarum Group) for IDR 1.5 Trillion (approx. US$ 89 Mn). The move, expected to conclude in H1 2026, marks the final phase of Unilever’s exit from the legacy tea sector following its 2022 sale of Ekaterra. • Financial Impact & Performance SariWangi, despite high local recognition, remains a non-core asset for Unilever Indonesia, contributing only 2.7% to revenue and 3.1% to net profit. The deal value represents roughly 45% of the subsidiary's total equity. • Strategic Restructuring The sale is part of an €800 Mn (US$ 860 Mn) global restructuring plan to focus on high-growth, high-margin segments including personal care, beauty, and home care. This follows the 2025 divestment of the Wall's ice cream brand. • Market Context The divestment reflects a broader trend of multinationals exiting mature, low-growth categories like loose and bag tea to streamline operations. While the global tea market remains mature, local conglomerates are increasingly acquiring these heritage brands to leverage deep-rooted domestic loyalty. _Note: Based on provisional data; transaction subject to customary closing conditions._