📈 Union Assurance Launches 'Momentum 2026' Strategy

Sri Lanka's longest-standing private life insurer, Union Assurance, recently hosted "Momentum 2026," a premier conference at Cinnamon Grand Colombo. The event united its top-performing advisers to launch a new strategic roadmap focused on "protecting what matters most" through innovative life insurance solutions. • Strategic Focus & Benchmarking The 2026 strategy is anchored in elevating adviser capabilities to global benchmarks. It aims to deepen customer impact across key protection pillars: health, wealth, family, education, retirement, and legacy. • Financial Standing (as of Sept 2025) Market Capitalisation: Rs. 46.2 Bn Life Fund: Rs. 91.1 Bn Asset Growth: Surpassed Rs. 100 Bn in total assets during 2024, showing strong financial resilience. • Industry Leadership & Human Capital Workforce: Employs over 3,000 personnel (down from 4,300 in 2024 per recent data) with an elite agency distribution force. Expertise: Features a panel of international and local icons, including Sanath Jayasuriya and Peter D’Almeida, to sharpen leadership and technical expertise. Sector Contribution: As a subsidiary of John Keells Holdings (JKH), the company continues to drive diversification and financial security within the financial services sector. • Brand Recognition Recognized among the Top 50 Most Valuable Brands in Sri Lanka for 2025, emphasizing its role in the nation's socio-economic fabric. _Note: Financial figures for late 2025 are based on provisional interim reports._