🇺🇸🇱🇰 USA–Sri Lanka Chamber to Launch Digital Campaign in New York City

The USA–Sri Lanka Chamber of Commerce is planning a high-impact mobile digital billboard campaign in New York City during the upcoming Christmas and holiday season to showcase Sri Lanka's travel, cultural, and commercial potential to international audiences. • Campaign Objective: Capitalize on peak holiday foot traffic in NYC to promote Sri Lanka under the banner "Discover Sri Lanka. Experience Sri Lanka. Visit Sri Lanka." • Key Highlights & Sectors: • Tourism & Heritage: Highlighting natural landscapes, tea plantations, ancient cities, cuisine, and wellness using dynamic visual media and interactive QR codes for direct travel inquiries. • Trade & Export Visibility: Serving as a platform for Sri Lankan businesses to access the US market, featuring export pillars such as Ceylon tea, spices, gems & jewellery, apparel, and handicrafts. • Economic Impact: Designed to enhance national brand image, boost hospitality & tourism recovery, and provide Sri Lankan small and medium-sized enterprises (SMEs) with direct exposure for international trade, investment, and partnership opportunities in the United States.