✈️ Vietjet Launches Colombo Operations Today

Vietjet officially commenced flights between Colombo and Vietnam today, operating three flights weekly. The new route is expected to significantly enhance Sri Lanka's aviation, tourism, and trade connectivity with Vietnam and the wider Asian region. • Connectivity & Diversification: - Creates a direct gateway to Vietnam and onward connections across key Asian markets. - Aligns with national efforts to reduce reliance on traditional source markets by expanding into emerging Asian regions. • Industry Impact & Strategy: - Opportunities identified in boosting tourist arrivals, trade, investment, and people-to-people links. - Industry leaders emphasize the need for immediate consumer promotion campaigns in Vietnam to build demand. - Local Destination Management Companies (DMCs) urged to collaborate, protect destination value, and avoid price wars to sustain long-term business growth.