Visa Becomes Official Payment Partner for MasterChef Sri Lanka Season 01 📈

• Visa has officially partnered with Reality TV Productions Ltd. as the exclusive payment partner for the inaugural season of MasterChef Sri Lanka, airing on ITN. • Sri Lanka becomes the 72nd country to adopt the franchise, a format recognized by Guinness World Records and broadcast in over 200 territories globally. • The partnership aims to spotlight Sri Lanka’s culinary heritage and food culture, providing a global platform for local talent, entrepreneurs, and small businesses. • Key economic impacts include the promotion of the tourism sector and supporting digital innovation within the local food and beverage industry. • Visa’s involvement reflects a strategic commitment to enhancing consumer experiences and expanding digital payment access across the hospitality and SME sectors.