💳 Visa Launches 'Click to Pay' in Sri Lanka to Boost E-Commerce

Global payments leader Visa has officially introduced 'Click to Pay' in Sri Lanka, aimed at creating a more secure and frictionless digital commerce experience for consumers, merchants, and issuers. • Digital Commerce Impact: The solution directly addresses "guest checkout" friction—such as manual data entry and cart abandonment—by offering a simple, one-time setup using an email address or mobile number. Subsequent online purchases can be completed in just a few clicks. • Security & Tokenization: Security is driven by tokenization technology, which replaces sensitive card details with secure digital tokens during transactions. This minimizes fraud risk by keeping actual card numbers invisible during the payment flow, while maintaining required authentication like OTPs. • Ecosystem Benefits: According to Visa, digital payments infrastructure will see improvements across the board: consumers get faster checkouts, merchants benefit from higher conversion rates, and issuer banks drive increased card utilization. _Note: Based on official corporate launch data._