📈 Visa Launches "Click to Pay" to Boost Sri Lanka's Digital Commerce

Sri Lanka’s digital commerce ecosystem is at an exciting inflection point as consumer and business shifts online accelerate. Visa has introduced its global standard "Click to Pay" solution to optimize online checkouts, addressing friction points and cart abandonment caused by manual card entries. • Overall Dynamics: The initiative transforms the final checkout stage into a growth lever by focusing on speed, security, and trust. It aims to scale Sri Lanka's broader cashless economy by improving the quality of digital transaction experiences. • Sector & Tech Impacts: E-commerce & Retail: Broad-based benefits across retail, travel, e-commerce marketplaces, and digital services by eliminating manual data entry steps. ICT & Digital Infrastructure: Integrates tokenisation technology to ensure sensitive card details are never exposed during transactions, significantly lowering fraud risks. • Ecosystem Collaboration: The rollout relies on strong integration across the payments value chain, including merchant enablement at checkout, issuer banks for cardholder authentication, and acquirers powering the infrastructure.