📈 Würth Lanka Resets for Growth with Leadership Shift

Following a period of accelerated growth throughout 2025, Würth Lanka has entered 2026 with a restructured management team aimed at sharpening execution and deepening customer focus. • Leadership & Strategy: Under CEO Suranga Kekuluwalage, the company has introduced a younger leadership team to drive agility. This shift is anchored by the "Unbeatable" framework, focusing on three pillars: customers, the sales team, and disciplined product portfolio management. • Operational Expansion: • Direct Sales Force: Expanded by 66% in 2025, signaling strong market optimism. • Product Portfolio: Currently manages 5,000–6,000 products, with 40–50 new items launched in the 2024-2025 period. • New Divisions: Launched a Trade division last year to complement existing Automotive, Construction, Metal, and Maintenance sectors. • Investment & Outlook: The company has committed to heavy investments in employee training and product development. Management reports a clear increase in revenue and market share, positioning the firm to navigate 2026 with a more diversified market presence across the construction and industrial maintenance segments.