## 📈 Apex AI Elevates Sri Lanka as Global AI Hub

Roar Global’s AI-automation arm, Apex AI, has announced a strategic expansion to export Sri Lankan expertise to high-growth markets including the United States, Europe, and Australia. The initiative positions the country as an emerging hub for applied AI and automation. • Strategic Model: Unlike traditional offshore support, Apex AI embeds Sri Lankan engineers directly into global product and innovation teams as core contributors. This model focuses on delivering production-ready automation for international businesses. • Economic Impact: Foreign Revenue: The initiative is designed to drive high-value service exports and bring foreign currency into Sri Lanka. Talent Development: Offers local professionals global exposure, fair pay, and structured learning in ICT/BPM without requiring migration. Global Positioning: Leverages Sri Lanka’s technical education base to compete in the fast-growing AI-enabled capability services sector. • Sector Focus: The expansion reinforces the tech and mar-tech landscape, aiming to establish Sri Lanka as a recognized center for automation excellence in Asia. • Key Leadership Insight: CEO Mustafa Kassim highlighted that the move allows local technologists to build globally relevant products from home, while Global Head of HR Ishani Karunadasa emphasized the creation of a new professional pathway for future AI leaders.